Folklore Ventures

Folklore Ventures positions itself as a long-term partner for founders from the earliest stages, even pre-product and pre-revenue, through to significant growth. Their investment philosophy centers around believing in founder vision, the potential of teams, and long-range ambition. They aim to be the investors they wish they had when they were founders, offering coaching, support, and a tight-knit team to help navigate the startup journey. Folklore emphasizes a deep understanding of the challenges and triumphs of building a company from the ground up, derived from their own experiences as former founders and builders. Their mission is to support Australian and New Zealand tech founders in building globally competitive companies, contributing to the future health and vibrancy of the Australian startup ecosystem. Folklore's approach goes beyond simply providing capital; they aim to create an abundance of opportunity for future generations by building one of the world's great investment firms. They are committed to supporting founders through the ups and downs, providing guidance and resources to help them realize their vision. They acknowledge that startups are not simply small big companies but unique journeys into the unknown, and they are prepared to be a long-term partner to help founders move mountains, fight fires, and celebrate small victories. This commitment extends to investing in companies from pre-product and pre-revenue stages and partnering to get them to hundreds of employees and millions in revenue. Beyond capital, Folklore provides curated resources through their "Campfire toolkit," a library of resources and tips to help founders maximize their output, success, and improve processes. This toolkit covers a wide array of topics including revenue, growth, engineering, finance and legal, investment, product, comms and brand, people and culture, and company building. The firm also supports their founders through the State of Australian Startup Funding Report which provides invaluable insights into the investment landscape.