Vanessa Dawson is the Founder & CEO of Arber, an all-natural lawn, garden & plant care brand. Ben Zises was an early investor in Arber, believing in Vanessa and her vision from the start. Vanessa credits Ben's enthusiasm, process, strategy, and pace as the reason she closed her pre-seed round ahead of plans. She also notes that his extensive CPG knowledge and network were invaluable in guaranteeing Arber's success, making him an invaluable first investor.
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