Investment Focus

Headquarters

London, GB

Check Size

$0.5M$3.0M

Investment Focus

B2B, B2C, Technology, Software, Web3, Creator Economy, D2C Brands

Investment Thesis

ProFounders Capital is a pan-European, early-stage technology investor that backs entrepreneurs who are fixing broken customer experiences. They focus on companies that leverage technology, primarily software, to transform the customer experience. They invest in ventures headquartered in Europe or with a significant team and commercial focus there. The firm's approach is to invest capital and time, going "ALL-IN" when they invest. They value conviction, honesty, and providing strong support to their founders, acting as partners through both good and hard times. They meet with thousands of companies each year but only invest in a small number (6-8) demonstrating a high level of selectivity. ProFounders core investment strategy focuses on partnering with entrepreneurs at the early stages of their journey, helping them build disruptive B2B or B2C models. The investment team possesses experience as former startup operators, as well as in consulting and venture roles, allowing them to provide valuable insights and support to their portfolio companies. They are interested in companies solving problems in markets that are sometimes described as 'unsexy'. The firm's approach encompasses identifying and working closely with founders that can solve problems across industries, utilizing technology as a lever for change and improved customer outcomes. Their core values of conviction, honesty and support reflect their commitment to forming close and trusting partnerships with their portfolio companies, and offering guidance and capital to help them to grow and achieve their potential.

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Team at ProFounders Capital

20 professionals