JamJar Investments

JamJar Investments is a venture capital firm that focuses on early-stage consumer brands. They explicitly state that they 'love, help & invest' in these companies. The firm was founded and is run by the founders of Innocent Drinks, a successful juice company that was sold to Coca-Cola. This provides them with unique operational and brand-building experience, which is highlighted by their portfolio. The firm's investment approach appears to be centered around identifying and supporting consumer brands with strong potential for growth and market leadership. Their portfolio includes companies across various consumer categories such as food & beverage (Deliveroo, Innocent), personal care (Wild), pet products (tails.com), and digital services (Runna). They are actively involved in helping the companies by leveraging their experience. JamJar leverages the founders' experience in scaling Innocent Drinks from a market stall to a leading European brand. The team likely provides practical advice and support in areas like branding, operations, and international expansion. Their history with Innocent allows them to bring real-world operational expertise in the consumer brand space. They aim to partner with brands that resonate with consumers and have the potential for significant growth.