Lotan Levkowitz

About

Still, one can’t ignore the elephant in the room: Given the founders’ intelligence background, Onfire’s trawling of public data to identify commenters’ employers is sure to raise eyebrows. But Grove Ventures managing partner Lotan Levkowitz frames the startup’s outcomes as a win-win. “Our customers are happy, and by the way, even their prospects are happy, because people pitch them with the right things at the right time,” he said. The company hopes its vertical, data-centric focus will give it an edge over competitors. While other AI-enabled tools promise to boost enterprise sales, Peretz says one can’t do personalized outreach without something to base it off. “What set us apart is we started as a data-first company, and then we added the AI engine on top of that,” he said. [...] That compounding data layer is what Onfire considers its moat to defend against CRM incumbents like Salesforce and HubSpot. “This verticalized approach enables them to have a very unique value proposition for these go-to-market teams of software infrastructure companies,” Levkowitz said. Peretz said the startup plans to use its new funding to make hires in AI, R&D and sales. Its core AI system is built in Israel, where 60% of the team is based, but the “go-to-market machine” is based in New York, as the startup expects the U.S. to be one of its main markets. Topics Enterprise, enterprise sales, Exclusive, Grove Ventures, Israel, onfire, Startups, TLV Partners, unit 8200 []( Image 4: Anna Heim