Fabricio Pettena

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Global Founders Capital’s Fabricio Pettena led Flash’s seed round back in 2019. He said he had been searching for disruption in the space for “a long time.” “Since it is a big market in Brazil due to regulation, the incumbents really rip off restaurants and others,” Pettena told TechCrunch. He said he knew immediately he wanted to invest in Flash. “Flash’s team actually took an active role in the regulation change that allowed for flexible benefits, instead of just playing passive,” he said. “When we first met, within 15 minutes, it was clear that, apart from a couple of details, we already shared a common vision for how this disruption would take place.” Latin America’s digital transformation is making up for lost time Topics Mary Ann Azevedo Sr. Reporter Event Logo [...] Monashees (which led Flash’s Series A), Global Founders Capital (who backed Flash’s seed round), Citius and Kauffman Fellows also participated in the financing. Founded in 2019 by childhood friends Ricardo Salem, Guilherme Lane and Pedro Lane, Flash is out to revamp what it views as an antiquated way of offering benefits to employees in South America’s largest country. The São Paulo-based company has built a flexible benefit management app provided with a Mastercard in an effort to replace what has historically been provided in the form of “outdated, commoditized and mandatory” meal/food and transportation “vouchers.” [...] ### Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Com