BlackSheep MadTech Fund

BlackSheep MadTech Fund is a European venture capital fund focused on the marketing and advertising technology industry. They believe the industry is undergoing significant disruption due to new regulations and emerging technologies, creating opportunities for investment in companies that are transforming marketing through Big Data, AI, and Robotic Process Automation. The fund aims to invest in European tech companies that enable brands to resolve consumer identity across marketing channels, offering consumers control and transparency over their personal data. They also target companies that make marketing decisions easier and faster for brands, eliminating system integration costs and the need for technical skills. Furthermore, they are interested in businesses involved in the orchestration of marketing channels and the personalization of communications, transforming ads into continuous dialogues with consumers. The fund emphasizes investments in e-SaaS solutions that adhere to "easability" and "no-code" principles, ensuring the applications are user-friendly and accessible without requiring IT or Data Science competence.