Sara Wimmercranz

About

San Francisco | October 13-15, 2026 WAITLIST NOW “It’s not about charity or diversity investing, it’s about driving societal change and even out injustices by making good returns. We go straight to the solution, challenging bias and put focus on blind spots by delivering returns in companies where traditional investors see nothing but risks,” added co-founder Sara Wimmercranz. Najafi was previously the founder of more than 10 companies, several of which she exited, including Eleven, one of the largest beauty e-tailers in the Nordics. Wimmercranz previously co-founded the e-commerce company Footway, listed at First North Stockholm. They are joined by partners Sara Resvik and Niklas Thörnestad. [...] Those LPs include Supercell’s chief executive Ilkka Paananen, the Persson family that owns retailer H&M and co-founder of Spotify, Martin Lorentzon. Other investors in the new fund include the founders of private equity firms EQT and Nordic Capital, Thomas Hartwig, who is co-founder of King — the company behind Candy Crush Saga. Also the founders of software company Sinch, Robert Gerstmann and Kristian Mannik, and the Olsson family behind the Stena group of companies, including the ferry operator. After launching in 2016 with an undisclosed fund size, BackingMinds says it has since invested in 13 companies that are either led by women or immigrants, or lie outside the Stockholm region. Techcrunch event ### Join the Disrupt 2026 Waitlist [...] of TheEuropas.com (Top 100 listin